Northeast Consulting Group (NCG), Inc.
Goals VS Outcomes
NCG, Inc. is a privately owned
marketing company. What we specialize in is client relations and brand
building. Our job is to help the companies that we work with grow and expand
through their target markets. For our clients, we provide a unique approach to
help them reach their customer base. For our people, we provide a development
program that gives real-world work experience and a predictable career path
that leads towards management.
Goals are an essential part of someone’s success in life and
in business. But, most of us are confusing goals with outcomes and this can be
detrimental. So, when we found this article on under30CEO we decided to share
it with our people and all of you!
Think about your goals…..
Maybe your goal is:
- To be famous
- To become an award winning journalist
- To write a NYT bestselling book
- To become an international speaker
- Invest as a well-funded entrepreneur
- To become a renowned personal development coach
Here’s the problem. Most of our goals sound like the ones
listed above. The problem is that what is listed above is outcomes, not goals.
GOALS lead to outcomes.
Goal:
If you’re unsure of what your real goal is, take a look at
the outcomes you desire. There is usually consistency between goals and
outcomes that tell a deeper story. This can help you identify the real goal
behind what you’re going after. If you clarify your goals and outcomes, it
helps keep your mind focused on what really matters and what your priorities
are. If you only focus on your outcomes, then when you reach them, you struggle
with knowing. What’s next? Sometimes you don’t have the motivation to for the
next outcome because you don’t really know why you’re going after it in the
first place.
When you understand your goal, you understand the direction.
Decide what goal you have, what you believe in. Measure it’s importance with
outcomes and go make it happen. You will not only see yourself grow, but what
you’re doing grow as well.
To learn more about NCG, Inc and the
career opportunities that we offer please visit our website:
http://www.ncg-corp.com/
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